Know which games are worth your budget
MVI scores tell brands in 60 seconds if a game's audience matches their demographic. Then we connect you with the creator who built it.
Brands we've activated in gaming
Platform at a Glance
How It Works
From question to activation in three steps
Stop spending weeks on manual research. Makeshift gives you instant clarity on which gaming audiences match your brand.
Score every game
Our proprietary MVI algorithm analyzes 52,847 games across Roblox and Fortnite, scoring each 0-100 for brand advertising value based on audience quality, engagement, and growth.
Match your audience
Cross-reference game demographics with your target audience. See overlap percentages, age distributions, geographic reach, and device splits — all in real time.
Connect with creators
Browse our network of 1,600+ vetted game creators. Filter by availability, platform, and past brand work. Request intros directly through the platform.
Platform Features
Everything you need to make smarter bets
MVI Score Intelligence
Every game scored 0-100 with a breakdown across Performance, Audience Quality, Overlap Index, and Growth. Updated daily.
Audience Overlap Analysis
See which games share players. Discover untapped audiences by finding high-overlap games your competitors have missed.
Brand Campaign Tracker
Monitor every brand activation across Roblox and Fortnite. Track CCU, duration, and performance of competitor campaigns.
Creator Network Access
1,600+ vetted creators searchable by game, genre, platform, and availability. Request introductions with one click.
Makeshift Chat
Ask questions in natural language. Get instant answers about games, brands, creators, and trends powered by Claude AI.
IP & Licensing Alerts
Track unlicensed IP usage across gaming platforms. Get notified when your brand appears in games without authorization.
Cross-Platform Intelligence
Track player migration between Roblox and Fortnite. Compare audiences, genres, and demographics across platforms.
Campaign Dashboards
Real-time monitoring with live CCU, sentiment analysis, funnel completion, and chat safety — benchmarked against medians.
Music & Culture Trends
120 music events and 15 culture signals tracked. Identify crossover opportunities where gaming meets mainstream culture.
Team Collaboration & Reports
Collections, @mention notes, activity feeds, and branded PDF reports. Keep your team aligned and your clients impressed.
Proven Results
Campaigns we've built and delivered
We don't just show you the data. We use it to match your brand with the right creator, oversee the build, and drive results.
Daily Workflow
A day with Makeshift
Here's how teams use the platform every day to stay ahead of the market.
Check Dashboard
Review MVI movers, trending games, and overnight campaign metrics.
Research Games
Filter by genre, MVI, and audience to build shortlists for clients.
Ask the AI
"Which sports games have 70+ MVI and PC-heavy audiences?"
Monitor Campaigns
Check live sentiment, funnel completion, and chat safety reports.
Export Reports
Generate branded PDFs and CSV exports for client presentations.
Stop guessing. Start with strategy.
We've helped brands from Netflix to Nike activate in gaming. Tell us what you're trying to reach, and we'll show you exactly how to get there.