The MVI Score
One number. Instant clarity.
The Makeshift Value Index scores every game from 0-100 for brand advertising value. High MVI means your customers are there.
How MVI Works
CCU, engagement, retention, audience loyalty
Geography, device, and demographic composition
Cross-game audience intelligence (proprietary)
Short and medium-term momentum signals
Across the Platform
Where you'll see MVI
MVI isn't just a standalone score — it's woven into every part of the platform to help you make faster decisions.
Game Discovery
Sort and filter 52,847 games by MVI score. Instantly see which games are worth investigating.
Game Detail
Full MVI breakdown with 4 component scores plus percentile rankings against the platform.
Campaign Dashboards
Campaign performance benchmarked against MVI predictions. See if results match the score.
Creator Portfolios
Average MVI across a creator's games shows their track record of building brand-valuable experiences.
Watchlist Alerts
Get notified when games on your watchlist cross MVI thresholds — up or down.
Brand Tracking
Every brand's active campaigns show MVI of the games they've chosen, making competitive analysis instant.
Beyond Game Scoring
MVI benchmarks campaigns too
MVI doesn't just score games — it benchmarks every campaign against platform medians. So you always know if your activation is performing above or below the market.
Every campaign on Makeshift is measured against these platform medians. When your sentiment hits 72% vs the 65% median, you know you're outperforming. When completion drops to 40%, you know to investigate. No more guessing if “good” is actually good.
MVI in Action
We use MVI to find games worth your budget
MVI is the starting point for every campaign we advise on. It's how we identified Driving Empire for LEGO (14M unique players) and matched L'Oreal with the first beauty integration in gaming (5.2M engaged minutes).