Features
Everything your team needs to win in gaming.
Makeshift is a full enterprise intelligence platform — game discovery, audience analytics, campaign monitoring, AI chat, and team collaboration in one place.
Game Discovery
52,847
games tracked
- Search and filter across Roblox & Fortnite with 18 genre categories
- Save search filters and get notified when new games match your criteria
- Grid and list views with sortable columns and real-time CCU data
- Export any dataset to CSV for offline analysis and client presentations
MVI Analytics
0-100
scoring system
- Proprietary MVI Score breaks down into Performance, Audience, Engagement, and Growth
- Audience demographics: device split, geographic targeting, age distribution
- CCU percentile rankings show how a game stacks up against its platform
- Daily updates ensure scores reflect the latest player behavior
Campaign Intelligence
Real-time
monitoring
- Live campaign dashboards with CCU, sentiment, and funnel analytics
- Chat safety reports flag brand-risk content in real time
- Benchmark every campaign against platform medians (sentiment 65%, completion 52%)
- Geographic heatmaps show where your campaign is resonating
AI Chat
Claude
powered
- Ask questions in natural language: "Which Roblox games have 70+ MVI and 50K+ CCU?"
- Claude-powered responses with platform-aware context from your data
- Streaming responses with conversation history and session management
- Thumbs up/down feedback loop improves answer quality over time
Cross-Platform Intelligence
2
platforms live
- Roblox-to-Fortnite player migration tracking and overlap analysis
- Shared demographic profiles across platforms for unified audience view
- Genre performance comparison: how RPGs perform on Roblox vs Fortnite
- Minecraft support coming soon for complete UGC coverage
Music & Culture Trends
120
music events tracked
- Track music integrations, artist events, and audio-driven campaigns
- Social trend monitoring across 6 platforms (TikTok, YouTube, X, Instagram, Twitch, Reddit)
- 15 trending culture signals with category and platform filters
- Identify crossover opportunities where gaming meets culture
IP Intelligence
847
IPs monitored
- Automated detection of unlicensed IP usage across 52K+ games
- Revenue-at-risk estimation using DevEx rate calculations
- IP-game affinity matching: which games naturally attract your IP's audience
- Category-level monitoring across 36 IP categories
Team Collaboration
1-click
branded reports
- Collections let you organize games, studios, and campaigns into shared folders
- Activity feeds show what your team is researching and tracking
- @mention notes on any game, studio, or campaign for team communication
- Branded PDF reports for games, campaigns, and studios — ready for clients
52,847
Games tracked
120
Music events
847
IPs monitored
Daily
MVI updates
Ready to see it in action?
Book a 30-minute demo and we'll walk you through the platform with your brand's data.