Insights
Gaming intelligence from the Makeshift team
Analysis, research, and strategy for brands navigating the gaming ecosystem.
Why Roblox Is the New TV for Gen Z Brands
January 15, 2026
The shift from passive viewership to interactive engagement is changing how brands reach young audiences.
RobloxBrandsGaming
How the MVI Score Works — And Why CCU Alone Fails Brands
January 8, 2026
Player counts are vanity metrics. Here's why audience quality scoring changes everything for brand gaming.
MVIMethodology
The Brand's Guide to Fortnite Creative 2.0
December 20, 2025
Fortnite Creative has evolved. Here's what brands need to know about reaching its audience in 2026.
FortniteBrandsStrategy